Conversion Tracking: From Click to Sale
Clear explanations for advertisers who want to understand their campaign data before making budget decisions.
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The short version
Conversion tracking records meaningful actions after a marketing interaction. A conversion might be a lead, purchase, booked call, subscription, or another event tied to a business goal.
Start by defining the events that actually matter. Then test the path from the original click through the final conversion. A dashboard is only useful when the events feeding it are set up correctly.
When several systems report different totals, document how each system defines attribution before assuming one number is wrong.
ClickMagick is built around campaign tracking, conversion attribution, and paid traffic measurement.
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