Conversion Attribution: A Practical Guide
Clear explanations for advertisers who want to understand their campaign data before making budget decisions.
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The short version
Conversion attribution is the process of deciding which marketing interaction receives credit for a conversion. The answer changes depending on the attribution model.
Last click gives credit to the final tracked interaction. Multi touch approaches can distribute credit across several interactions. Neither approach should be treated as magic. The useful model depends on the question you are trying to answer.
Independent attribution tools can be helpful when several ad platforms each report conversions through their own measurement systems.
ClickMagick is built around campaign tracking, conversion attribution, and paid traffic measurement.
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