Cross Device Tracking Explained
Clear explanations for advertisers who want to understand their campaign data before making budget decisions.
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The short version
A customer can discover an offer on a phone and complete a purchase later on a laptop. That makes attribution harder because the journey crosses devices.
Cross device tracking tries to connect those interactions into a more complete customer journey. The exact method varies by platform and by what identifying information is available.
When evaluating software, ask how cross device journeys are handled and what assumptions the reporting makes.
ClickMagick is built around campaign tracking, conversion attribution, and paid traffic measurement.
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