Multi Touch Attribution Explained
Clear explanations for advertisers who want to understand their campaign data before making budget decisions.
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The short version
Multi touch attribution looks at more than the final interaction before a conversion. Models can distribute credit evenly or give more weight to particular stages of the journey.
ClickMagick's current Standard plan lists advanced attribution models among its included features. Its own materials mention models such as linear, position based, and time decay.
Use multi touch reporting to explore the journey, then keep your optimization rules consistent enough that teams can understand what the numbers mean.
ClickMagick is built around campaign tracking, conversion attribution, and paid traffic measurement.
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