ROAS Tracking: Measure Ad Revenue Against Spend
Clear explanations for advertisers who want to understand their campaign data before making budget decisions.
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The short version
Return on ad spend compares attributed revenue with advertising cost. The basic calculation is revenue divided by ad spend.
The difficult part is usually the inputs. Revenue may arrive after a delay, refunds can change the final result, and attribution rules affect which campaign receives credit.
Document the revenue window and attribution model used in your reports. That makes ROAS comparisons much more useful.
ClickMagick is built around campaign tracking, conversion attribution, and paid traffic measurement.
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